Insights
612 identified in September - set against Olmsted County
Rebuilt nightly - last run 02:10
Identified this month
612
of ~11,000 visits - 5.6% matched
In your service area
216
35% - within 40 miles of Rochester
Median age
50
Adults in the county 46.5 - 447 of 612 known
Median household income
$100k
County median $95k - 477 of 612 known
Reachable by phone or email
468
377 phone - 141 email - 50 both
What this month is telling you
From the charts below
Two thirds live where you do not send a van.
Outside 40 mi 396 ?
Twin Cities 118
In area 216
Where they are
Not richer than the county - just narrower.
45-64 49% vs 30%
Under 35 17% vs 29% ?
$200k+ 7% vs 17%
The comparison
141 gave you an email you did not have.
Deliverable email 141
Of 612 23%
No phone 91 ?
Suggested audiences
Where they are
612 of 612 - 100% fill
216 in area
396 outside
Fill 612 of 612 - 100%
Home city, not IP ?
Age
Household head
Fill 447 of 612 - 73%
No age 165 ?
Estimated household income
Modelled band, not a reported figure
Fill 477 of 612 - 78%
Banded ?
Home value
Owner-occupied only
Fill 392 of 612 - 64%
Owners only ?
Own or rent
Tenure flag
85%
own their home
Fill 496 of 612 - 81%
No flag 116 ?
Household composition
Two fields, two bases - 416 and 190 ?
Marital status
Fill 416 of 612 - 68%
Children at home
Fill 190 of 612 - 31%
Thinnest field ?
Your visitors against the market
612 identified vs Olmsted County
You minus county, in points
The finding
Benchmark: Olmsted County, ACS 2024 5-year (2020-2024) - age B01001, income B19001, home value B25075. Reference only - never on your bill.
?
Every other field on the record
26 fields - pick one
Occupation
288 of 612 - 47% fillBrowsing trail - what you must never do with it
Referrer, entry page, visit count and recency are the browsing trail.
?
Never name a page, a product or the visit itself in a subject line, a script or an ad.
Fine: deciding a segment is worth a postcard because it arrives on the financing page.
Not in the file, and will not be ?
CompanyEmployerJob titleIndustryCredit scoreVehicle
Two rules you cannot switch off.
Nothing reaches a destination inside 15 minutes of the visit. No setting shortens it.
?
Never reference the website or the pages viewed. Use the written opening line as shipped.
Do something with it
Three audiences these charts argue for
None of them is a call list. ?
Stop paying for it
Outside the 40 miles
396
of 612 identified - 65% - no gaps
Beyond your service radius.
Meta - exclusion
Google Ads
Suppress from calling
Post, then phone
Replacement-cycle homeowners
61
in area, 55+, owner, home over $400k
Post reaches all 61. ?
Address 61
Phone 34
Email 22
Postcard run
Grow the list
Email deliverable, no phone
91
of the 141 with an email - 23% of records carry one
Email is the only channel they have. ?
Klaviyo - welcome
Meta Custom Audience
Opens in Audiences. Nothing is sent from this page.