Audiences
612 identified on riverbendhvac.com - last 30 days
Saved audiences
6
5 active - 1 suppression
In an audience
468
of 612 identified - 76%
Reachable inside them
291
of 377 with a phone - plus 141 emails
Destinations fed
4
Klaviyo, Meta, Lob, call queue
Your audiences
Last 30 days
| Audience | People | Reachable | Feeds | 30 days | Actions |
|---|---|---|---|---|---|
|
High intent - in service area ?
|
197
of 612 - 32%
|
Phone154 78%
Email45 23%
Postal 197
|
Call queue
Call sheet
|
+34 | Editing below |
|
Every deliverable email ?
|
141
of 612 - 23%
|
Email141 100%
Phone50 35%
|
Klaviyo - Riverbend - website visitors |
+26 | |
|
Store browse-abandon ?
|
84
of 612 - 14%
|
Email21 25%
Phone48 57%
No email 63 ?
|
Klaviyo flow
Meta audience
|
+9 | |
|
Home value $400k+ - postcard run ?
|
140
of 392 with a home value
|
Postal140 100%
Phone76 54%
Mailed this cycle 26No phone 64
|
Lob - postcard run |
+12 | |
|
Lookalike seed - people who bought ?
|
163
114 closed jobs + 49 identified
|
Meta accepts163 100%
|
Meta lookalike 1%
|
+14 | |
|
Never contact ?
|
23
of 612 - 92 on the list
|
Delivery blocked
Reach n/a ?
|
Blocks all 6
|
+7 |
Start from a template
Editing: High intent - in service area
What they did on the site
Your pixel - match all
Page viewed
is any of
/furnace-replacement-cost
/heat-pumps
/ac-installation
AND
Times seen
at least
AND
Last seen
within
Add:
Who the household is
Consumer graph - match all ?
Home owner or renter
is
AND
Distance from
within
AND
Estimated income
at least
?
Add:
Graph US households
No B2B fields ?
Who counts, and what is fixed
15-minute delay
15 minutes after the visit - fixed, not adjustable
Not a setting. A car dealer rang two people still on the site and named the cars
they had viewed. The buffer is what keeps this legal.
What these 197 looked at - internal only
Never name an audience after a page - it ends up in a subject line.
/furnace-replacement-cost101 people
/heat-pumps69
/ac-installation53
/financing37
Arrived from google.com131
Mobile device117
Totals exceed 197 ?
An audience is a list. A play is what happens to it.
Joins 15 min after the visit
Runs on its own
Sends to ESP, ads, mail, calls, webhook