Catalogue

Destinations

riverbendhvac.com - 6 connected - 1,451 delivered this month

Last delivery 12 min ago
Go High Level stopped accepting records
Held 71 Since 27 Sep 06:12 Error 401 invalid api key Nothing lost Oldest expires in 28 days ?
Delivered this month
1,451
From 612 records
Connected
6
4 delivering - 1 failing - 1 paused
Held by an error
71
Go High Level, since 27 Sep - nothing lost
Suppressed before delivery
23
13 reachable + 10 postal-only - never billed

Connected

6 destinations - most accounts run three

Meta Custom Audiences

Delivering
Advertising - audience "Riverbend - identified visitors"
Sent
589
Matched
350-450
Last sync
38 min ago
Receives every routable record - 589 sent, Meta reports 350-450 matched ?
Matched so far - Meta reports 700-800 ?
Connected 2 Aug - hashed on send

Go High Level

Failing since 27 Sep
CRM - sub-account "Riverbend Heating & Air"
Sent
518
Held
71
Last success
27 Sep, 06:09
Error 401 invalid api key Held 71 Cause key rotated your end ?
Receives every routable record - 589 of 612 ?
Both admins emailed, 27 Sep

Lob

Delivering
Direct mail - campaign "Postcard run"
Printed
26
Last file
Fri 25 Sep
Rejected
3
Receives the postal address only - 26 of 131 postal-only this cycle ?
Next file Fri 2 Oct, 06:00

Call queue

Delivering Built in
Inside this app - feeds the call sheet
Queued
134
Attempted
118 of 134
Delay floor
15 min, fixed
Receives phone after append, in area, DNC screened - 134 of 216 (62%)
Opening line on every record 15-min floor fixed ?
Built in - cannot be disconnected

Webhook

Paused by you
POST https://hooks.example.com/riverbend/records
Sent
40
Paused
23 Sep
Since paused
0
Receives the whole record, every field, blanks included, one POST each.
Paused is not failing ? Waiting 0 Resumes from the next record
Connected 22 Sep for a test
What each channel can actually use
The same 612 records, seen five ways
September, month to date
Base 612 identified Advertising Meta matched ? Phone after append ? SMS not shown ?
Direct mail - your widest channel. Address only, ~100%. ?
Email - the narrowest, by design. 23%, deliverable only. ?
Advertising - out of our hands. Budget on matched, never on sent. ?
Field mapping - Klaviyo
16 fields - 2 never leave us
Our fieldKlaviyo propertyCoverage
Email ?$email23%
First Name, MI, Last Name ?$first_name, $last_name~100%
Address, City, State, Zip, Zip4 ?$address1, $city, $region, $zip~100%
Phone, after append ?$phone_number62%
Age ?age_range73%
Estimated Income Range ?income_range78%
Home Value, Home Owner/Renter, Dwelling Type ?home_value, homeowner, dwelling64-81%
Marital Status ?marital_status68%
Net Worth ?net_worth55%
Presence Of Children, Number Of Children ?has_children, children_count31%
Occupation, Language Preference ?occupation, language47%
Record ID ?visitor_record_id100%
Date identified ?identified_at100%
Audience ?list membership + tag100%
Ethnicity, Ethnic Group ?Never sentHeld here
HTTP Referrer, Request URI, Browser, OS, Device ?Not sentFenced
Ethnicity and ethnic group never leave us. No destination, no plan, no setting.
Why the pages they viewed never leave this app
The browsing trail decides who you contact. It must never decide what you say.

A car dealer rang two people about the exact vehicles they were viewing. The industry lost real-time delivery and the phone field permanently.

A page URL in a field ends up in a subject line or read down a phone. So session fields stay here.

What leaves is the audience name - "High intent - in service area" - never "/furnace-replacement-cost, viewed twice".

Need the trail in your own warehouse? The webhook and S3 export carry it, under a signed acknowledgement.

Blank does not mean withheld. The provider had no value for that household. We never blank a field we hold, and never invent one. 22% have no income - branch for it.

Everywhere else records can go

Grouped by the job. Each connects in about a minute.

Email marketing

Grow the list
Receives deliverable email only - 141 of 612 (23%)
Klaviyo ?
Connected
Mailchimp ?
Attentive ?
Braze ?

Advertising

Retarget the person, not the cookie
The platform decides the rate. ?
Meta Custom Audiences ?
Connected
Google Customer Match ?
TikTok ?
LinkedIn ?
Not available

CRM

Land records where your team works
Receives every routable record - 589 of 612 ?
Go High Level ?
Needs reconnecting
HubSpot ?
Salesforce ?
Pipedrive ?

SMS

Only people who opted in
An appended phone number is not consent to text. These only receive records on a consent list you already hold - 0 this month. No setting removes that check.
Twilio ?
Attentive ?

Direct mail

Reaches nearly everyone we identify
Receives the postal address only - ~100% of records ?
Lob ?
Connected
PostcardMania ?

Ecommerce

Recover the browse, not the cart
Feeds recovery flows and suppresses your existing customers ?
Shopify ?
WooCommerce ?
BigCommerce ?

Developer

Everything without a tile yet
Carries the whole record, session fields included - signed acknowledgement required ?
Webhook ?
Paused
CSV export ?
Amazon S3 ?
Zapier ?

Nothing here fits? Every record can still leave.

Webhook, CSV export and S3 carry the complete record.