Reporting
riverbendhvac.com - 1 to 29 Sep 2026
93% of contacts logged
Revenue attributed
$38,400
14 closed of 38 conversations
Total spend
$1,304.90
$1,275 pack + $29.90 mail
Return this cycle
$29 per $1
$18 per $1 over six cycles
Cost per closed deal
$93.21
$107.21 with call labour
Revenue by cycle
$38,400 earned on $1,304.90 spent ?
This cycle $29 per $1
Six cycles $18 per $1
$135,200 on $7,679.90
Closed 4 in April, 14 in September ?
| Cycle | Identified | Billable | Spend | Closed deals | Revenue attributed | Return |
|---|---|---|---|---|---|---|
| April | 291 | 214 | $1,275 | 4 | $10,900 | 9x |
| May | 358 | 271 | $1,275 | 6 | $16,400 | 13x |
| June | 402 | 305 | $1,275 | 5 | $13,700 | 11x |
| July | 471 | 358 | $1,275 | 9 | $24,600 | 19x |
| August | 519 | 397 | $1,275 | 11 | $31,200 | 24x |
| September to 29th | 612 | 468 | $1,305 | 14 | $38,400 | 29x |
| Six cycles | 2,653 | 2,013 | $7,680 | 49 | $135,200 | 18x |
Attribution 90 days ?
September 29 of 30 days
Spend column rounds $1,304.90 to $1,305
What each play earned
$1,275 pack split by share of 148 contacts ?
148 contacts to 142 people ?
Cost is a share of the flat $1,275, not a price. A fourth play adds nothing to the bill.
Uninvoiced call labour $196 ?
Call queue with labour $86.87
Email list growth
+141
23% of 612 identified
Conversation rate, phone
35%
24 of 68 reached
Postcard response
19%
5 of 26 mailed
| Play | Contacts | Conversations | Closed | Cost | Revenue | Per closed |
|---|---|---|---|---|---|---|
|
High intent, in area
Call queue - 68 reached of 118 attempted
|
68 | 24 | 9 | $585.81 | $24,600 | $65.09 |
|
Grow the list
Klaviyo flow - 54 sent of 141 on the list
|
54 | 9 | 3 | $465.20 | $8,200 | $155.07 |
|
Postcard run
September postcard run - 26 of 131 postal-only
|
26 | 5 | 2 | $253.89 | $5,600 | $126.95 |
| All plays | 148 | 38 | 14 | $1,304.90 | $38,400 | $93.21 |
Traffic to revenue
11,000 visits to 14 closed deals, on three scales ?
1 - Traffic into records
Matched 5.6%
Anonymous 10,388 ?
2 - Records into contactable people
Phone 377 (62%)
Email 141 (23%)
Both 50
Contacted 142 of 468 ?
3 - Contacts into money
Contact to conversation 27%
Conversation to close 37%
Movable this week ?
"Contactable 468", not "reachable 377".
Most people emailed this cycle never had a phone number.
?
What a lead and a deal cost you
Per record identified
$2.08
$1,275 pack / 612
Per billable record
$2.72
$1,275 pack / 468
Per contact made
$8.82
$1,304.90 / 148
Per conversation
$34.34
$1,304.90 / 38
Per closed deal
$93.21
$1,304.90 / 14
At 750 billable $1.70 each ?
Outcomes your team logged
138 outcomes on 148 contacts - 93% ?
Outcomes recorded, by cycle
Logging rate, all channels
100% would mean nothing is guessed
April logged 41%
September logged 93%
Unlogged 7%
Logged in Visitors ?
Your pack this cycle
Growth - $1,275 flat to 750 billable - closes 30 Sep ?
Identified
612
5.6% of ~11,000 visits
Billable
468
76% of 612 - 282 of headroom
Delivered free
144
24% of 612 - 131 postal, 13 suppressed
Charges
$1,304.90
$1,275 pack + $29.90 mail
Pack usage - billable against 750 ?
282 of headroom now, 266 at the projected close
468 used
484 projected at close
750 ceiling
| Line | Quantity | Rate | Amount |
|---|---|---|---|
| Growth pack - 750 billable records | 468 used | Flat | $1,275.00 |
| Overage past 750 None | 0 | $0.90 | $0.00 |
| No phone, no email Not billed | 131 | $0.00 | $0.00 |
| Suppressed before routing Not billed | 13 | $0.00 | $0.00 |
| Printed mail - postcards | 26 | $1.15 | $29.90 |
| Total to 29 Sep | $1,304.90 | ||
| Projected at close, 30 Sep | ~484 billable | $1,304.90 | |
Header counts delivered 612
Pack counts billable 468 ?
Free records posted 26, closed 2 jobs
Delivery stops at 750. You are never billed for an overage you did not agree to.
?
Top-up 250 for $225
Resumes 1 Oct
Read with care
Three limits on the $38,400.
Not causation
A 90-day match, not proof. Some would have called you anyway.
Under-counts too
A postcard, then a Google search, arrives as direct traffic. No credit.
Only as good as the logging
93% logged. The missing 7% shows up nowhere here.
Send this on
One page on the first of each month. Revenue, spend, invoice.
Records arrive 15 minutes after a visit. Fixed, not adjustable.